Privacy and Cookie Policy


Here at Eddie Bauer Uk (Belmus Ltd) we are committed to protecting and respecting your privacy.


This page explains: 


  • What information of yours is collected 
  • What organisation is collecting the information 
  • How your information is used 
  • With whom the information may be shared 
  • What choices are available to you regarding collection, use and distribution of the information 
  • What kind of security procedures are in place to protect the loss, misuse or alteration of information under Winfields Outdoors' control 
  • How you can correct any inaccuracies in the information. 


What Information Do We Collect? 

Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalised experience while using our web-site. This allows us to provide services and features that most likely meet your needs, and to customise our service to make your experience easier and quicker. 

To fully use our web-site and make purchases, you will need to register as a customer, where you will be required to provide us with your contact information and some other information relating require to process any orders you place with us. We automatically track certain information about you based upon your behaviour on our site. We use this information to do internal research on our users' demographics, interests, and behaviour to better understand and serve our users. 

We use a web analytics tool to analyse site usage, how our users arrive at our site, what they do on the site, what browser they are using and on what operating system etc. However, this analytics data, collected via a JavaScript tag in the pages of our site, is not tied to personally identifiable information. 

How Do We Use Your Information? 


  • To enhance your online experience with marketing and promotional efforts, making sure you don't miss out on any potential discounts! 
  • To statistically analyse site usage. 
  • To improve our content and product offerings and to customise our site's content, layout, and services. 
  • If you have chosen to opt into our Newsletter, to send you up-to-date offers, news and guides. But, don't worry, you can easily opt out if this is no longer what you want - simply click the 'unsubscribe' link in the email or you can even 'Update Your Preferences'. 
  • For customer service, to ensure we can service your needs or any queries you may have. 
  • For product warranty, just incase anything were to ever go wrong with your product. 
  • To pass onto a supplier/brand for a direct dispatch of an order, should this be something we don't physically carry in our warehouse or were some unforeseen stock issue has occured. Your details will not be used for anything other than being able to deliver the item to you (using a courier), in this case. 
  • For fraud prevention and detection both for yourself and for Belmus Ltd benefit. 


We use information in the file we maintain about you, and other information we obtain from your current and past activities on the Site, to resolve any disputes, troubleshoot problems and enforce our Terms & Conditions. 

At times, we may look across multiple users to identify problems or resolve disputes, and in particular on rare occasions we may evaluate your information to look for users using multiple User IDs or aliases. We will never sell your information to any other company. 


Under 18’s 

Children are not eligible to use our services and we ask that minors (under 18 years of age) do not submit any personal information to us. 



We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance. 

The following describe the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, "Private Browsing" in Firefox and Safari etc.) 


What is a cookie?

Cookies are almost like a short-term memory, which are downloaded onto your computer or device as a text file which remembers details about your online vists. Some cookies come directly from our website or via a third party, which we have listed below. In terms of how long a cookie can last - this can vary; session cookies are deleted from your computer or device as soon as you close your web browser, where as a persistant cookie will remain on your computer or device until is has expired or been deleted by yourself in your web browser.


We use the following types of cookie:

  • Strictly Necessary Cookies - This is essential to the running of our website, allowing you to add products to your basket, logging into your account and check out securely. Without this cookie, some parts of our website would not work.
  • Performance & Functionality Cookies - This allows us to monitor the performance of our website, to ensure your user experience is as smooth as possible and to see where we can make improvements to your experience.
  • Targeting & Advertising Cookies - These cookies allow us to target personalised adverts to you using third party services such as Google Adwords or on Social Media. This type of cookie may remember things like your demographics, age and gender.


Here's a round-up of the full list of third party companies who utilise cookies:

  • Google Analytics (Strictly Necessary Cookie)
  • Google Adwords Conversion (Performance Cookie)
  • Google Adwords Remarketing (Targeting Cookie)
  • Bing (Performance Cookie)
  • AWIN - (Targeting Cookie)
  • Hotjar (Performance Cookie)
  • Facebook (Social Targeting Cookie)
  • Twitter (Social Targeting Cookie)


“Session” Cookies 

We use a session cookie to remember your log-in for you and what you’ve put in the shopping basket. These we deem strictly necessary to the working of the website. If these are disabled then various functionality on the site will be broken - including the ability to place orders. 
Persistent Cookies for Site Analytics & Performance 


Google AdSense 

This cookie is used by Google to report to us how the adverts shown on are performing. User data is all anonymous. You can find out more generally about Google and its policies and principles as regards advertising at 
DoubleClick (Google) 
This is very similar to the cookie above (both are owned/controlled by Google) but is specific to the display advertising on site. User data is anonymous. As above, you can find out more generally about Google and its policies and principles as regards advertising at 


Google Analytics 

We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous. You can find out more about Google’s position on privacy as regards its analytics service at 


Social Buttons 

On many of the pages of the site you will see ‘social buttons’. These enable users to share or bookmark the web pages. There are buttons for: Twitter, Google +1, Facebook ‘Like’ and others. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on www.’s site. So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting www., and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information. 


External Web Services 

We use a number of external web services on the www. site, mostly to display content within our web pages. For example; to show videos we use Vimeo and YouTube. This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content, but these are the most common. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc. 
Email Communications & Tracking.

As part of the registration process for joining as a customer of Belmus Ltd you have the opportunity to opt in or out to our marketing email communications. If at any stage you wish no longer to receive any emails that you receive from the site you can stop them coming by changing your preferences in the "Newsletter Preferences" section under "My Account". You can also opt-out directly by using the Unsubscribe links contained within these e-mails. 

Some emails that we send you have no tracking in at all e.g. service emails such as order notifications. Other emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous e.g. our daily newsletter. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information e.g. to re-email people who didn’t click the first time. If you want to be sure that none of your email activity is tracked then you should opt out of Belmus Ltd emails which you can do via My Account. 


Surveys & Contests 

From time to time our site may request information from users via surveys, contests or for a particular service (e.g. newsletter). Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested will include contact information (as supplied to the site during registration) and may include supplementary information as appropriate to the survey or contest. We will use the contact information to notify winners. We will not publish winners' details on the site though on request we will provide details of any winner's name. If the survey or contest has a sponsor then we may share information given by entrants with the sponsor, but only with the user's consent. 


Payment Details & Processing 

In order to process payments online we require the billing address for the credit/debit card used and your credit/debit card details or simply login to your PayPal or Amazon Pay account, which are passed to our payment processor; Braintree, PayPal or Amazon Pay. 

We take online payments for our products and/or services. We use Braintree, PayPal and Amazon Pay as our external payment providers (Check and Amend as required).In addition to the information outlined above, we require the billing address of the credit/debit card you use so that we can pass this to Braintree/PayPal who check the address against the cardholder's details for security purposes. We don't store the credit card details on our server. Braintree requires that you provide your credit card details to process the transaction and PayPal will require you to login into your PayPal account. Belmus Ltd take payment security very seriously. For that reason, we use Braintree, PayPal and Amazon Pay to securely handle our payment information. Braintree is a Validated Level 1 PCI DSS Compliant Server Provider. 

Your Personal Information is stored in our databases. Please note that the information you enter is not transferred outside of the European Economic Area by Belmus Ltd. There may be circumstances thought where we need to provide appropriate details to third parties to complete the service purchased by you (such as passing your details to a delivery company to effect delivery of goods you have purchased). In these circumstances, we cannot confirm where these third parties store their data. By submitting your information, you consent to this transfer. 

As explained above, we use Braintree, PayPal and Amazon Pay to process any payments and refunds. Only a partial number of digits of your card number are available to Belmus Ltd admin staff so that Belmus Ltd staff cannot see your full card details. None of your card details, or billing details, are published on the site in any way, nor are they visible to other users on your membership account. 
Belmus Ltd complies with the UK Data Protection Act 1998. 

In order to be able to offer you Klarna's payment options, we will pass to Klarna certain of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. 

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy policy. 


Our Disclosure of Your Information 

We do not sell or rent any personally identifiable information about you to any third party. 
Unfortunately, due to the existing regulatory environment, we cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this


Privacy Policy

By way of example (without limiting the foregoing), we may be forced to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorise us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with an investigation of fraud, Intellectual Property Rights infringements, or other activity that is illegal or may expose us to legal liability. 



We do aggregate personally identifiable information and disclose such information in aggregate to advertisers and for other marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to personally identify you. There are some cases where we do pass on your personal details, however we only do this if you explicitly agree to this, typically by checking an opt-in checkbox where the default position will be that you do not agree to your details being passed on. For example, where we have events such as Supplier Showcases you may choose to opt-in, at the time of registering for the event, to allow your details to be passed on to those presenting. 


Legal Requests 

Belmus Ltd cooperates with law enforcement inquiries and other third parties to enforce laws, Intellectual Property Rights and other rights. Local and international law enforcement agencies can request and may receive your personally identifiable information. 


Suppliers and Other Service Providers 

From time to time we use third party Suppliers and Service Providers to facilitate our services or for direct deliveries of certain products we do not carry in our main warehouse or stores. Where any Service Provider collects information directly from you (such as the situation where we ask a Service Provider to conduct a survey for us) you will be notified of the involvement of the Supplier or Service Provider, and all information disclosures you make will be strictly optional. 


Control of Your Password 

Except as specifically permitted by this section, you may not disclose your Belmus Ltd/Eddie passwords to any third parties nor share it with any third parties. If you lose control of your password, you may lose substantial control over your personally identifiable information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately change your password by visiting the Change Password section in My Account. 

If you wish to change your password you can do so at any time through the "Change Password" section in My Account section of the site. 
Reviewing and Changing Your Personally Identifiable Information.

You can at any time review and change the information you submitted during registration by visiting the My Account section of the site. 

You must promptly update your information if it changes. Once posted, you cannot change or remove any public postings made in our forums or other message areas or the feedback area. 

You can at any time ask to see and have removed any information that we have stored on you, though we reserve the right to charge for this service. Please contact Belmus Ltd if you would like your personal information removed. We will retain in our files information you have requested to remove in some circumstances, such as to resolve disputes, troubleshoot problems and enforce our Terms & Conditions. Further, such prior information is never completely removed from our databases due to technical constraints and the fact that we back up our systems. Therefore, you should not expect that all of your personally identifiable information will be completely removed from our databases in response to your requests that it be removed. 

Other Information Collectors 

Except as otherwise expressly discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties, whether they are other members of the Site or other sites throughout the Internet, different rules may apply to their use or disclosure of the personal information you disclose to them. 



In order to process and help protect your credit card details, we use SSL (Secure Sockets Layer) to secure all communications between the site and you where sensitive information is being exchanged. This includes (but is not limited to) Registration, Login, My Account and Checkout pages. 

On the Eddie site we use best endeavors to safeguard the confidentiality of your personally identifiable information but we do not use encryption to store your personally identifiable informations. This is because we do not believe that the personal information we currently collect warrants such measures and the accompanying loss of speed experienced. You should be aware that "perfect security" does not exist on the Internet. 


Changes to Privacy Policy 

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will make any changes to this Privacy Policy and post them to our site. It is up to you whether you then continue to use the site and Belmus Ltd services following such changes. However, it is assumed that you accept such changes if you continue to use the site and services. If you do not accept such changes then you should stop using Belmus Ltd websites and services and contact us, as per above, should you wish to have any of your details removed. 

Office Address:, C/o Belmus Ltd, Albert Mill, Mill Street, Haslingden, Rossendale, BB4 5JW, UK 

Privacy & Cookie Policy last updated May 2023