Sustainability is at the core of much that we do, and so we thought we would provide some insight into specific products and initiatives within our brand that are contributing towards our sustainability business goals.

Our Priorities

Create innovative, versatile, and long-lasting products with the smallest possible environmental footprint. 

Protect the outdoors from the impacts of climate change and the loss of biodiversity and habitat.

Ensure our places of business, our products, and the outdoor experiences we facilitate are inclusive, accessible, and safe.

First, what are the headlines when it comes to sustainability at Eddie Bauer?

Our mission is to preserve natural resources and the environmental conditions that allow our community of outdoor enthusiasts (this includes our customers of course, but also our employees and business partners). In support of this mission, the brand has set new sustainability priorities and goals to work towards from 2022 to 2030.

Design for versatility, utility and longevity

Build apparel and gear that can be used many times, for many purposes, and can be passed down from one generation to the next.

According to some studies, American and European consumers wear an item of clothing an average of 7 times before discarding it, and the average American discards over 80lbs of clothing each year. The starting point for sustainability is not the use of lower impact materials, but a design ethos that compels our customers to to use and reuse an Eddie Bauer item for as long as possible. We aspire to give our customers a lifetime of use out of everything they buy from us prior to beginning the product creation process. We consider this goal the most important element of any sustainability strategy.

Use lower impact materials

50% of cotton fibre used in our products will be certified organic cotton, organic-in-conversion cotton, or recycled cotton by 2025; with the long-term goal to reach 100% by 2030.

Organic cotton is grown without synthetic pesticides and fertilisers that can harm farm workers and communities, and organic farming practices help develop healthy soil. On average, organic cotton uses less water and emits less Greenhouse Gas (GHG) emissions compared to non-organic cotton. Because of this, Eddie Bauer is choosing to make products out of organic or recycled cotton to reduce the negative impacts that cotton production can have on our environment and communities.

50% of polyester and nylon fibre used in our products will be made of recycled content by 2025; with the long-term goal to reach 100% by 2030.

Polyester and nylon are plastic compounds derived from petroleum. Recycled polyester and nylon are made instead from plastic waste. By using recycled fibres to create products, waste is diverted from landfills and we reduce the need to make new content from petroleum. Compared with non-recycled polyester and nylon, recycled versions use less energy, less water, and emit less GHG emissions.

50% of rayon, modal, and lyocell fibers used in our products will be from recycled content or agricultural waste inputs by 2025; and the remainder will be Forest Stewardship Council (FSC) certified fiber from sustainable wood sources.

Rayon, modal and lyocell fibers are sourced from nature, typically trees, and then converted to fibers through pulping, dissolving, and spinning through a chemical process. The use of trees for textile fibres threatens ancient and endangered forests and the species that depend on these habitats. Using waste materials reduces the demand for trees to make fibre and reduces GHG emissions by not cutting down trees.

100% of down and feathers used in our products will continue to be Responsible Down Standard (RDS) certified.

RDS certification ensures humane treatment of the animals that provide down and feathers for products.

50% of fabrics used in our products will be bluesign® approved by 2025; with the long-term goal of reaching 100% by 2030.

The bluesign system ensures safe and sustainable textile production. Based on strict criteria and approved inputs, materials can be certified as bluesign approved—meaning they are safe for workers, safe for the environment, and safe for customers.

Use lower impact packaging

Reduce average product packaging weight per item by 30% by 2025, with a long-term goal of reducing packaging weight by 50% by 2030.

Packaging has a relatively small environmental impact compared to the products that are in it, but the useful life of packaging is very short and can create waste. Packaging serves a purpose during transportation but the added weight and volume of inefficient packaging requires more energy to transport, creating unnecessary GHG emissions and air pollution.

50% of all plastic packaging by weight will be Post-Consumer Recycled (PCR) content by 2025.

Using recycled plastic diverts waste from landfills, prevents ocean pollution, and redirects plastic waste into new products and packaging, all while eliminating the need to make new content from petroleum. Compared with non-recycled plastic, recycled versions use less energy, less water, and create less GHG emissions.

Responsible Down Standard (RDS)

All Eddie Bauer down products are Responsible Down Standard (RDS) certified.

100% of down and feathers used in all of our down products are, and will continue to be Responsible Down Standard (RDS) certified.

From farm to factory, every stage of the process is Responsible Down Standard certified by Control Union 842603. We believe the RDS is the most robust and transparent scheme available.

The Responsible Down Standard independently certifies down against animal welfare requirements and tracks it from the source to the final product. RDS is an independent, voluntary global standard that companies can choose to certify their products to.

Down is a by-product of the meat industry. Our virgin down is sourced from farms that follow best practices in animal welfare. This means the Five Freedoms of animal welfare are respected: 

  • Freedom from hunger and thirst
  • Freedom from discomfort
  • Freedom from pain, injury, or disease
  • Freedom to express normal behaviour
  • Freedom from fear and distress 
  • So, animals: Are not live plucked
  • Are not force-fed
  • And, have humane treatment from birth to end of life.

As a certified member of the Responsible Down Standard, we are committed to maintaining animal welfare standards. 

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